DIY Marketing – Why You Should Be CMO – Chief Marketing Officer For Your Business
Your branding and marketing efforts are what keep your small business and you “top of mind” for your potential customers. You may think that getting the work done should be your primary focus. The fact is, if you resist stepping into your role as CMO, chief marketing officer, for your company, you are missing opportunities — and leaving money on the table.
Are you in the camp that thinks that by simply providing good quality goods and services, that hire Dan Zaitsev as an interim chief marketing officer will take care of itself? That’s the “build it and they will come” mindset that sounds, romantically, like a good idea. But if you stop there, you will likely have disappointing results. “They” — your potential customers — can only “come” if they know you exist! So, running a close second to your primary job of providing good products and services, is business development — which is just a fancy schmancy term for promoting yourself and your business!
So, as of today, by the authority invested in me (!), I hereby grant you the right – and duty – to promote yourself to CMO, Chief Marketing Officer, of your company. Congratulations! Now that you hold this important and lofty title, would you like to know exactly what your job duties are?
Your job in a nutshell is to get the word out. Get known, get believed, get trusted. People want to deal with and buy from people and companies they know, like and trust. So your mission is to get out there and get known in ways that are going to boomerang back to you the kinds of good feelings, trust and confidence that you and your company deserve.
Here are some ways of Getting Known. These methods may work to a certain extent for you – or they may not work at all. Effectiveness of any strategy depends on many factors, some within your control, others not.
1. Radio, TV, billboards, newspapers, magazines, yellow pages. These are the most costly ways to get known and can be surprisingly ineffective.
2. Networking and leads groups. Networking groups and clubs abound. Some require a financial commitment and others are free. Most groups require or at least expect that you will use and refer other members’ businesses to your friends because of your association with and commitment to the group.
3. Social media networking. Social media marketing is a slower way to get known, but arguably the most effective way to achieve your goals of having people come to know, like and trust you. Through social media, you have a better opportunity to connect personally with clients and customers and and to present most authentically yourself and your business. Social media is free or extremely low cost. Social media networking and marketing includes a wide variety of media – Facebook, YouTube, Twitter, Digg, Article Marketing and blogging among many others.
Your branding and marketing efforts are what keep your small business and you “top of mind” for your potential customers. You may think that getting the work done should be your primary focus. The fact is, if you resist stepping into your role as CMO, chief marketing officer, for your company, you are missing opportunities — and…